Why do you want to understand your finances at all?
I know this seems like a pretty simple, maybe even stupid, question, but the fact is that managing finances takes a lot of work and a deep understanding of the inner workings of your business. Read More
Values only begin to matter when they've got a firm foundation on which they can be displayed. Read More
World class sprinters learned to walk just like you and I did.
Jaques Pepin cut and burned himself as often as anyone else while he was apprenticing in Europe’s great kitchens.
And you, too, will have to learn your craft and your business starting with the fundamentals regardless of the path you’ve chosen to take. Read More
Quality and Consistency are everything.
Consistency in Service, Value, Convenience, and Quality will transform your customers from one-time to lifetime business for your company. Read More
Combined with excellent service, convenience and value will help you sell more products at higher price points to more people than ever before. Read More
It’s easy to forget why your customers want to visit your business or purchase your product.
As crazy as that may sound, it’s so very true.
As business owners, we can be super focused on the product or offering at the expense of understanding our customers. We’re makers, after all, and what we make is the most exciting part of running our business. Read More
If you build it…
They might come.
After all, there are about a million other businesses for people to chose from, so why should they choose yours? Read More
The other day something popped into my head as I was dealing with a difficult coworker. That thing was anger. Good old fashioned, righteous indignation.
Today I’m here to tell you that anger is a thing and it is not the great evil thing you’ve been taught that it is.
It’s no secret that food is hot right now.
Over the past decade, there has been an explosion of food in the media, restaurants are opening at a dizzying pace, and more people than ever are paying attention to their food, learning to cook, and generally taking the industry seriously.
Most of this is good stuff for those of us in the industry.
But, as with everything else in life, there’s a dark side. Read More
The truth is, no two restaurants are alike, even for the big chains. Every town, indeed every suburb of each town, has its own unique culture, workforce, and set of criteria that affects everything from delivery and maintenance schedules to commute times for employees.
Is it any surprise, then, that cookie cutter Restaurant Operations Systems are failing more organizations than they’re helping? Read More
Have you got a fantastic cookie recipe? Are you a candy maker or maybe a jam or jelly maker? Perhaps cakes or chocolate are your thing? If any of these (and more) are true and you've been wanting to start your own business selling your product, then there's good news thanks to the Alabama Cottage Food Law! Read More
In the first post of this series, we covered the rise of social media and it’s importance as a marketing tool for small businesses. However, more importantly, we also covered the pitfalls that abound when it comes to social media use.
We learned that social media can be an uneasy bedfellow and downright dangerous if you don’t have some important protections in place to keep you focused on using these tools the right way to grow your business.
So what to do about this wonderfully helpful, but dangerously distracting part of life in our modern age? Read More
Over the past 15 years, Social Media has evolved from a novel way to stay in touch with friends and family into a juggernaut of marketing that has changed the landscape of marketing for everyone from Fortune 500 companies down to your local owned coffee house. Read More
As we established in the previous post, online reviews are currently one of the most important sources of information and feedback regarding business operations and how your customers interact with your brand. Furthermore, they provide many businesses with very effective (and usually free!) tools to monitor and grow your reputation.
All of that goodness can come with a cost, however, and the cost in this case is that you've got to know how to manage these reviews, good and bad, in a way that grows your business reputation and drives traffic to your storefront. Read More
In the past ten years, online review sites have become essential tools that consumers use to make decisions about how to spend their money. Read More
Most business owners and managers I talk to have one thing in common.
They HATE working with numbers. Read More
Sometimes things just go wrong.
And when things go wrong in business, making decisions about how to proceed can be very, very difficult. Read More
To anyone who has managed people, it’s no surprise that doing your job and remaining an empathetic, respected, and trusted coworker can be a difficult needle to thread. Read More
I was listening to one of my favorite podcasts just the other day, "How I Built This" hosted by Guy Raz. It was a live recording of an interview with Howard Schultz, the founder of Starbucks. Read More