Building software is expensive. It doesn’t matter if you build it yourself or you hire someone to build it for you, software will cost you both time and money regardless of the approach you take.
As stewards of our companies, then, it’s our responsibility to ensure that, at the very least, we make a plan for monetizing our products and services.
Mindset during a crisis isn’t about cultivating a sense of peace as we normally understand it. It’s about cultivating a deep sense of focus and purpose and we do that by coming to terms with the reality of our situation and cultivating resiliency to weather the storm.
In our previous post, we talked a lot about the example of someone in a car, in a new city, blindfolded.
Starting a new business, for many people, isn’t unlike our poor driver. Sure, you’ve got an idea for a product or service, but, unless you’ve done this before, you’re blind and operating in an unfamiliar environment.
The problem we need to solve right away, then, is how to remove our blindfold. Forget familiarizing yourself with the “city.” Right now we just need to see clearly.
