Anyone who has started their own business can speak to the importance of messaging. How we talk about our products or services can be the difference between surviving and thriving as a business.
5 Things to Do Before You Build Your Software Product: Part One
Razors and Blades
Startup Timelines
Where to Start When Starting a Startup
Starting a business is scary, expensive, and difficult. There are so many unknowns. You’re really not unlike a blindfolded driver attempting to navigate a busy city. The task can feel just as impossible.
But don’t despair. The secret to getting started is lowering the pressure you place on yourself and your idea. We want to reduce the “activation energy” so you can take smaller steps that are easier to manage.
When Life Hands Your Business Lemons
Sometimes things just go wrong.
Sometimes you forget details, even important ones. Sometimes you sleep through your alarm. Sometimes you say the wrong thing to the wrong person.
And sometimes the people and things in your life will just let you down.
All of these things are universal truths that take on a different meaning in the context of running a business.
